Designed by Phillipe Starck in 1990, the Juicy Salif is rightly counted amongst the icons of industrial design and has been exhibited in the Museum of Modern Art in New York. The citrus squeezer is cast in aluminium which is then polished, the design based on the shape of a squid and according to an account from the founder of Alessi was originally sketched out by Starck on a napkin while eating squid with lemon squeezed over it. It’s a perfect example of how the most abstract associations can inspire iconic design.
Hasselblad’s 500C Camera was its anchor product for four decades.
During World War II the Swedish government tasked Victor Hasselblad with designing a camera that mirrored a German aerial surveillance camera recovered from a downed plane. This camera was refined over the following years, eventually spawning the iconic 500C in the late 1950s. Such was the popularity of the camera, it became the anchor product for the Hasselblad company for the next four decades, and was used by NASA during the Apollo missions to the moon.